|Posted on February 2, 2014 at 3:00 PM|
Even the greenest freelancer knows that they should follow the publishers' guidelines to stand a chance of having work accepted. So, because many publications state they will use their own photographic contacts to illustrate an article if they decide to purchase, many writers don't send photos with their work.
That's a mistake.
The old adage that 'A picture is worth a thousand words' holds very true in the case of space conscious print media. Photos are important, but must be of the best quality, serve to illustrate a point in the article and attract a reader's attention, and must be used sparingly because they add to production costs and take valuable space. But if you are submitting a text piece that has photo potential, don’t hesitate to send some good shots along with the copy.
There are two reasons for this: 1) your pictures will add an extra dimension to your writing, enabling the editor to visualize your subject more clearly, and 2) The reason magazines and newspapers send out their own photographic staff, or hire professional photographic stringers, is that they need quality, professional pictures. No family snapshot type deals; your editor is looking for clear, well focused, well-thought out scenes that will complement the written article. You have the advantage of knowing your story and subject matter, so if you can provide top-quality photographs to go with your work, why should the editor look elsewhere?